The brand therapist
who rewilds women
Rewild your brand. Reclaim the narrative.
Who would you be, if you’d been allowed to just be?
A bombastic brand strategist
Giving side eye to the patriarchy since 1981
“You’re all mouth, and all trousers.”
Said my client.
So that’s that then. Years spent agonizing over my own brand identity have brought me here.
I’m all mouth, and all trousers.
(Sits with that for a second).
Okay, I like it.
And I can help you be all mouth, and all trousers too, if that’s your jam.
I’m a brand copywriter, copywriting coach, and brand therapist, who works exclusively with unconventional, ambitious female entrepreneurs, and women business owners, who want to build credibility, by selling intelligently.
If integrity is part of your personal brand, and faking it isn’t in your DNA.
If finding the central truth in your brand messaging, and writing copy, and content with authenticity is vital.
If building lasting relationships with your target audience matters more than spamming their eyeballs out.
If you suspect you’re (whispers) a diamond in a rhinestone world, and a goddess in a world of heathens…
Then you just met your brand copywriting fairy godmother.
Wand-erful to meet you .
That’s the fairytale.
Now here’s the Grimm reality.
Branding strategy that makes dominoes cascade in a line
Disruptive dames like you, who don’t fit into bog-standard boxes, and care about honest, but effective brand messaging, often find it uber-difficult to articulate their uber-uniqueness in a world where we uber-every-goddamn-thing-at-every-goddam-hour-of-the-day.
Well, that was a mouthful.
You want to build a brand strategy that balances purpose with profit, and craft business copy, and content that’s clear, but clever – the polar opposite of clickbait, and corporate garble.
Confident, purposeful, and personality packed marketing materials are the catch of the day.
The antitheses of offal, AI-generated mincemeat.
But when you try to smooth your brand messaging, it keeps getting tangled like Rapunzel’s rampant barnet. When you search for a brand voice that feels authentic, you end up sounding more wicked stepmother, than snow white. And writing about your business has started to feel slimy – like snogging a big, bloated frog.
Rowan Martin appears, riding on a snow white steed (that’s me, I’m talking about myself in the third person, on purpose, and I’m astride my pet Beagle, because I don’t got a horse! What do you mean, I look stoopid?).
Ahem.
An insightful brand strategist, thoughtful brand copywriter, and master brand storyteller, she’s also shit hot at finding a distinct, but genuine brand tone of voice.
She’ll unpack what you offer, even if your brand messaging is messy, marinate it with who you are, and turn your brand marketing into fly-paper for your ideal customer, and insect repellent for time-wasters.*
*She can’t do anything about guys with no profile picture, who message you ‘Hey baby gurl’. They’re not her fault.
She also can’t keep this third-person narrative thing up any longer – but it’s served its purpose, and got her through the ‘she’s bragging about her skills’ bit. Hurrah!
Seriously though, stop it.
Stop what?
Stop losing time, money, and the will to live making endless tweaks to your brand copy. Find the words that come from the heart. Because those guys shoot to kill.
Ready to go from damsel with distressed brand copy, to de-stressed damsel with a thriving business?
Click for good copywriting karma.
A masterful, and meangingful brand messaging strategy
Thinking deeply about your brand strategy, and committing your core brand messages to a set of brand guidelines, will help you stay true to your values, while growing your audience organically, and sustainably.
Add to this thoughtful, and purpose-driven copy that reflects your brand mission, and you’ll become a comet, hurtling towards the wallets of people who can help you pay your gas bill (sometimes we call them clients, or customers).
Ready to strategise the holy shiz out of your brand messaging?
High performance feminine founder, and investment coach.
A brand copywriter to shape, and sharpen your brand voice
Just as your logo, font, and colour choices form the visual identity of your brand, the way you talk to your audience about the stuff you’re selling – your verbal brand identity – matters just as much (it, like, totally matters more. But whatever, I’m impartial). If you want to sound like ‘you’ while distinguishing yourself from your competitors, or disrupting the holy hell out your industry, you need a brand voice that’s both intentional, and exceptional.
Bespoke support for a bewitching brand voice
An authentic, personality-packed brand voice will let your true colours shine through, making you beautiful, like a rainbow, even in the dullest of industries, and the most crowded marketplaces. If you often feel tongue-tied, unable to articulate what makes you a goddam living legend, you may simply be missing a strong verbal identity, to help you stand out, and stay visible.
When it comes to brand voice, if you’ve got a blank space, baby…
A skilled brand storyteller, and textual heartstring tuggerer (actual word, fight anyone who sez not)
From cave paintings, to comic books, human beings have been using story to build connections with each other since the dawn of time. That’s why using storytelling to create touch points along your customer journey is essential for a heart-led business – not to mention the life it breathes into your brand.
Brand storytelling
As a feature writer for major UK publications like the Guardian newspaper, and as a copywriter who’s worked on brand storytelling with some of the UK’s biggest charities, my copy coaching, and writing mentorship will help you tell tales that ring true, and textually twang the heartstrings of your audience. Find that compelling hook, get inside the head of the people that matter, and become both a trusted friend, and a master manipulator. Iago a go-go!
Brand narrative
The unique journey and mission of your brand, the ‘why’ behind ‘what’ you do, is a compelling reason for your audience to get behind you. It also serves as a powerful personal reminder why you started doing this thang you do in the first place (I know you’re not just in it for the money).
I’ll help you write a brand manifesto, a brand mission statement, or a set of brand values that align your audience with what your brand stands for, where you’ve been, and where you’re headed – all so pant twistingly exciting, that they’ll want to hop on for the ride.
It’s a love story! Baby, just say…
What sayest thou, fair ladies?
“Your feedback on my email copy draft has been invaluable. You’ve pointed out just the right shifts to make it infinitely better, and picked out so many golden nuggets to expand, and explore. Thanks for being the best guide!
Anushka Nandi, Freelance Copywriter.
“Rowan is an Artist – and it is an art to take a mediocre text, and turn it into a piece of writing that captures the reader’s full attention. She helped me with a project for a cause that is close to my heart. Her copywriting is just fabulous. I cannot recommend her highly enough.”
Neda Ranaie, CFO Consultant.
“Rowan has a gift with words – witty, insightful, and direct. I routinely recommend her to my diverse range of female clients, who are all extremely grateful for her brand copywriting support.”
Lea Turner, LinkedIn Coach.
“Rowan is an authentic, creative, and gifted writer. She listens to her clients, and produces exceptional quality brand copy that is different enough to capture, and maintain the audience’s attention. Rowan also has a biting wit, and the courage to tell you off for using well-worn phrases like “biting wit”. I recommend her to anyone looking for someone who can polish their basic ideas into fabulous excellence.”
Hala Dean,
Director of Learning, and Organizational Development.
Brand copywriting for disruptive dames
Whether you’re looking for an easy peasy brand copywriting package, or you want something bespoke, your brand copywriting carriage awaits. Throw off your glass slipper, and choose your weapon! We ride at dawn.
Brand messaging & tone of voice guidelines
Looking for brand clarity? If messed up brand messaging is confusing your audience, I’ll help you unravel it into a set of brand messaging guidelines. And if you’d like a tone of voice that helps you sell your stuff, in a way that feels authentic, we can do that, too. Neat ‘lil packages, and bespoke support, are a click away.
Website copywriting, editing, & audits
My web copywriting services, including web copy audits, laser-focused SEO support, and ‘done for you’ web copy, will help you turn a lank, lack-lustre website into a buoyant brand asset. Woo them with words, generate leads, converting visitors to customers, and represent your brand with authenticity.
Brand copywriting for disruptive dames (not dumb broads)
From naming, taglines, and straplines, to product descriptions, and packaging copy, via sales pages, and email sequences. If you need to write sharp copy for your brand, and want to nail a distinctive tone of voice that sells your shizzle, while standing for something, I’m your brand new bff.
Copywriting coaching, mentoring, & content planning
Unmuzzle your brand voice, and let the true you shine through. With my copy coaching, and mentoring service, you can learn the skills you need to write copy and content for your business that’s authentically yours. What would you write if there were no rules, and nobody was watching?
LinkedIn summary writing services for women
My range of LinkedIn summary section writing packages are for women business owners, and female entrepreneurs, who are ready to generate leads through social media. Stop lurking, start selling – there’s a package for every budget, from DIY, to ‘done for you’.
121 brand therapy sessions
When endlessly faffing with your website, pissing about with fonts, and tweaking your niche into oblivion aren’t working, and you feel like you’ve exhausted all methods of taming your brand messaging, a 121 brand therapy session is my prescription. Find out, and fix what ails your brand – gaining clarity, and direction.