My client work
This section is currently under construction (like the great, and powerful Oz, I don’t really want you to look behind the curtain while I’m faffing about).
More examples of my brand copywriting for female entrepreneurs, women business owners, and brands in female spaces are coming soon, along with case studies about my collaborations with disruptive dames like you.
In the meantime, here’s a small, but perfectly formed selection. If you’d like to see more, or something more specific, like sample brand messaging, or tone of voice guidelines, please get in touch.
WEBSITE COPYWRITING, WEB COPY EDITING, AND WEB COPY AUDITS
My website copywriting services are designed for cunning women business owners to get clear with their brand messaging, craft a distinctive brand voice that takes them from generic, to memorable, and articulate their offer to the right audience. Let’s not mince, or waste our words. Laser focused, SEO optimised web copy is essential for a hard-working website. Anything else is offal.
Thrive
Full site copywriting
A change management company with a very complex offer. We got to the core of the brand’s service, and crafted compelling copy to clearly articulate what makes it unique.
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OD Talent Solutions
Home page web copy
A female-owned and led ethical recruitment company offering a new take on a traditional process.
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AYM Coaching
Full site copywriting
For Helen Blantz, founder of Align Your Mind (AYM) Business Coaching. Helen said “I am in awe at Rowan’s talent for copywriting in the authentic voice of her client. She 100% delivered on the brief I provided.”
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Silvina Neder
Full site copywriting
Silvina Neder is a model, coach, influencer and all-round grey-haired goddess. Words are mine. Spirit, very much Silvina’s!
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Bibevie
Home page web copy
For a fabulous start-up led by a female inventor and entrepreneur. We worked hard to capture the right tone of voice for this witty, cheeky but informative and educational copy.
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Bibevie
About Us page web copy
For a fabulous start-up led by a female inventor and entrepreneur. Our words speak directly to busy Mums, looking for pretty but practical baby products.
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Gladys and Charles
About Us page web copy
The company asked for an ‘About Us’ page that explained the brand’s unique name and unique home decor items.
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House of Purple Rose
About Us page web copy
The company has a compelling brand story, which I captured with this informative and engaging ‘About Us’ page.
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LinkedIn Summaries
My LinkedIn summary writing packages are thoughtfully designed for disruptive dames, who are ready to dominate the world’s largest social networking platform for business. From a DIY guide, to a done for you service that brings you a significantly better bio section with only two hours’ commitment, there’s a package to suit all budgets.
LinkedIn Summary example 2 – Career Transition Coach
LinkedIn is packed full of coaches for this, and that. So here, it was important to stand out from the clamour of the crowd.
LinkedIn Summary example 3 – Website Delivery Manager
Dull job titles don’t have to mean dull summaries, even the most corporate professional can engage the audience.
LinkedIn Summary example 5 – Voice Coach
Even if your offer is complex, or uncommon, we can write a summary together that helps people understand your services, and buy from you.
LinkedIn Summary example 6 – Corporate and Commercial Solicitor
Solicitors do not have to be stuffy. This client wanted a summary that was as fun as she is!
Copywriting for print media
As a copywriter who offers copywriting for print media, I firmly believe that the printed word isn’t dying out. Print copy is alive, and kicking, and another string to your marketing bow.
Leeds Women’s Counselling and Therapy Service
Annual report
I was asked to write the annual trustees report, pulling together a range of different source materials to create a cohesive document that worked for several different audiences.
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The Permaculture Association
Diploma Guidebook
This complex and lengthy document was produced from a large number of source materials and took eight weeks to complete!
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St. Gemma’s Hospice
Newsletter copy (front page)
This piece, on hospice nursing, was written for the largest hospice in Yorkshire. The ‘Sponsor a Nurse’ campaign raised over £200,000 for the charity.
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Product descriptions and packaging copy
I offer copywriting for product descriptions and packaging copy that sells the sizzle, not the sausage, showing clients the many benefits of your product. Packed with personality, copy for products and packaging definitely doesn’t have to be boring. Think Innocent Smoothies, or Oatly, both brands who understand that even the smallest snippet of copy can make a huge impact.
House of Purple Rose
Product descriptions
I was asked to write product descriptions for House of Purple Rose, a natural skincare range for women of colour.
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Vusa
Packaging copy
A bottle label for Vusa vodka, the first authentically African spirit on the global market.
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Gladys and Charles
Product descriptions
My favourite examples from the full range of product descriptions I wrote for this online homeware boutique.
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Article writing
My feature writing for major UK publications like the Guardian newspaper.
Getting it off my chest: life with big breasts
Article writing
This opinion piece was commissioned by The Guardian Weekend Magazine and described by a reader as ‘the definitive article on the subject.’ I’ll take that, thanks!
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When lovers become parents
Article writing
This jointly written piece on modern relationships was commissioned by The Guardian Family Section.
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Interview for The Guardian Masterclass website
Interview
I was interviewed by Emma Cummins for Masterclasses at The Guardian Newspaper
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The rise of personalised gifts
Content writing
This client, a subsidiary of Cadbury’s Chocolate, asked for a chatty, informative piece on why people love personalised gifts.
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Why I spent £2,000 on antenatal scans
Article writing
This personal piece on family / mental health was commissioned by The Guardian Family Supplement.
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